Kingfisher slashes air fares between 21& 65%

Saturday, January 3, 2009 at 3:01 am

Private carrier Kingfisher Airlines has slashed air fares between 21 per cent and 65 per cent on various routes across its network with effect from yesterday (January 1). “This is consistent with Kingfisher Airlines’ mission to aggressively pursue increase in market share and to deliver India’s only five star experience at highly competitive fares,” a Kingfisher statement said in Bangalore on Friday (January 2).

The airline will also offer significant discounts to its traditional corporate customer base, it said. Its frequent flier programme, King Club, will now offer incentives and rewards, including free overseas travel on its newly launched international routes.

“The declining prices of ATF facilitate such consumer-benefiting initiatives that will also stimulate the industry,” it’s CEO and Chairman Vijay Mallya said in the statement. “We will aggressively pursue sales and share and this will help sustain increased load factors in the shoulder season between February and April,” he said.

Besides, several airlines have recently cut their air fares. Air India has slashed its basic fares by up to 82 per cent with effect from New Year, while private airlines – Jet Airways, and Jetlite — have reduced their basic fares by up to 40 per cent.

(With inputs from agencies)

( This post is from an independent writer. The opinions and views expressed herein are those of the author and are not endorsed by APakistanNews.Com.)

Kingfisher slashes air fares between 21& 65%

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