Lohan Sues For $100m Over Baby Ad ‘Likeness’
Wednesday, March 10, 2010 at 12:56 pm
Lindsay Lohan is suing an online share trading company for $100m, claiming one of their adverts features a baby modelled on her.
In a lawsuit filed in Nassau County, New York state, the actress accuses E*Trade of invoking her ‘name, characterization and personality’ without permission. The firm’s advert features a ‘milkaholic’ baby named Lindsay, who is part of a love triangle. It first ran during America’s Super Bowl broadcast on February 7 and can now be found in blogs and on YouTube.
Lohan is demanding the advert stops running as part of her claim. The celebrity news website quoted Lohan’s lawyer as saying it did not matter that her surname was not used. “Do you know the name Oprah? Do you know the name Madonna? Same thing,” Stephanie Ovadia said. The lawsuit claims that using Lohan’s likeness without her consent is a “violation of her right to privacy”.
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